SHAKESPEARE - Shakespeare has been providing fishing tackle to New Zealand Anglers since 1970. Leading with trusted brands like the legendary Ugly stik rods and the ever reliable tidewater reels to name a few. Shakespeare is committed to providing innovative, high quality and affordable fishing gear to the many Kiwi's who love fishing. Have a look at Shakespeare’s long and innovative company history, dating back to 1897, that’s over 100 years of fishing experience!
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